cinematic universe that is equal parts brand and entertainment. The combination makes for a sort of e.l.f. “It’s an incredibly deliberate casting of a talent, who by their own nature, authentically draws viewers in. It starts with a unique POV on how to represent product – we imagine worlds where the product benefits are so powerful they seem to exist as their own laws of nature,” Brian Vaughan, executive creative director and partner at SHADOW, told THR. to transcend the category and exist as a super brand in culture. The spot will stream nationally on the Fox Sports app, Fox NOW and locally owned and operated FOX networks in select metro areas across the country. The commercial is poised to air during the game’s second quarter and will show comedienne Coolidge discovering the sticky, makeup-gripping ability of the primer, and how dewy her complexion looks upon trying it. Beauty’s creative marketing and communications agency, and directed by Maggie Carey and Neal Brennan. Cosmetics, Inc.Īlong with White, the commercial was co-written by SHADOW, e.l.f.
O Face Satin Lipstick, Power Grip Primer, and Halo Glow Liquid Filter Courtesy of e.l.f. On Wednesday night, Jennifer Coolidge hosted the Time 100 Gala in NYC.
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